The video was well-played in MTV during the second half of 2007 it has reached over 8,000 plays, receiving a platinum recognition at the MTV Platinum and Gold Video Awards. On May 1, 2007, вЂњUmbrellaвЂќ debuted on MTVвЂ™s Total Request Live at number 10, before reaching number one on May 9 where it remained for fifteen days, making it the longest running number one of 2007. The video was officially released on the iTunes Store on May 11, 2007, peaking at number one for a period of eight weeks. only from the website for a limited time. Downloads were made available for those in the U.S. The music video premiered on Apat RihannaвЂ™s website. вЂ¦ I sent it out, and a couple days later, I got on the phone with her after she read it, and I asked her if she was willing to go for itвЂќ - Chris Applebaum, MTV News Like, вЂWould people find that to be sexy?вЂ™ And I wrote the idea thinking that we need to redefine the way in which people have seen this type of body paint and can she become a character within this that isnвЂ™t her but more of an alter ego. That scene, I asked her how she if she were a classic Greek statue. There something about her thatвЂ™s so inspiring, as an artist, sheвЂ™s unclassifiable. Greatness as an artist, as a performer, as a person. Rihanna also contributed her own ideas towards the video shoot, suggesting to Applebaum that she dance en pointe, an idea which he accepted. The set was closed to Rihanna, Applebaum and a camera assistant. During the session, the paint was re-applied between takes to ensure she was completely covered. Makeup artist Pamela Neal mixed a silver paint that would give Rihanna such a look. Applebaum was doubtful whether Rihanna would embrace the idea, but her вЂњpositive responseвЂќ following a letter the director sent to the artist ensured its approval. In response, Applebaum hurriedly made a treatment for the video, one of his first ideas being the silver body paint that Rihanna is seen in. Def Jam representatives were expecting Applebaum of the treatment. She asked American music video director Chris Applebaum to send her вЂњsomethingвЂќ to work on. While working on the third album, ideas began to circulate concerning RihannaвЂ™s image, extending into her music videos. How Rihanna influence the fashion world.So it went to a then-unknown Britney Spears preparing for her debut. He just thought it sounded like a hip way to say call me one more time.ДЄfter TLC rejected it, Martin sent the tune to Robyn - the Swedish teen-pop queen who has redefined herself as a more adult pop singer - but nothing materialized from that, either. Was I going to say, 'Hit me baby one more time'? Hell no! she said, according to author John Seabrook in The Song Machine.ДЄpparently, Martin had a misunderstanding of American slang and how the phrase would translate in the song. I was like, I like the song, but do I think it's a hit? Do I think it's TLC?. Singer T-Boz, one-third of TLC, later recalled the group's decision to reject the song. The track, initially called Hit Me Baby, was written by S wedish music producer and songwriter Max Martin for TLC, the three-woman American R&B group. Lupe said the process was mentally destructive and that he was super-depressed, lightly suicidal, at moments medium-suicidal - and if not suicidal, willing to just walk away from it all completely.Д«ritney Spears' 'вЂ¦Baby One More Time'.

In an interview with the Guardian, Lupe said that Kallman called his performance wack. I guess they went through whoever they went through, convinced whoever they needed to, and it got to B.o.B, Jonsin told MTV News. Please give this record to B.o.B, Jonsin recalls telling Atlantic Records chairman Craig Kallman. by Lupe FiascoД«efore B.o.B and Bruno Mars recorded Nothin' on You, the song was originally slated for hip-hop artist Lupe Fiasco. Height: 450px And here's the version we all know:Д«.o.B and Bruno Mars' 'Nothin' on You'. Lupe's version of the song was leaked three months after B.o.B's came out. In an interview with the Guardian, Lupe said that Kallman called his performance 'wack.' Lupe said the process was 'mentally destructive' and that he 'was super-depressed, lightly suicidal, at moments medium-suicidal - and if not suicidal, willing to just walk away from it all completely.'

'I guess they went through whoever they went through, convinced whoever they needed to, and it got to B.o.B,' Jonsin told MTV News. Please give this record to B.o.B,' Jonsin recalls telling Atlantic Records chairman Craig Kallman. In an interview with MTV News, producer Jim Jonsin revealed that he was the one responsible for redirecting the song to B.o.B despite Lupe's interest in the project.

Before B.o.B and Bruno Mars recorded 'Nothin' on You,' the song was originally slated for hip-hop artist Lupe Fiasco.

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